Select items that meet our People Positive or Eco Positive definition and fit in one of the WorldofGood.com categories. If you have other items to sell that don’t qualify for WorldofGood.com, you should be able to list them on eBay.

Use words in your title that a buyer would use to search for items like yours. Include details such as type of item, color, size, condition. Use a subtitle to include special features, discounts, or other details you want buyers to notice. Note: If you're creating several listings for similar items, consider starting the title with the item's unique feature - color, size - because some browsers and computer screens cut off the last few characters or words of a title, For example, instead of "Hemp Shirt - Blue, Size 4" you might say "Blue Size 4 Hemp Shirt." Learn more about writing titles.

Your WorldofGood.com listing will also appear on eBay, so you’ll need to select a category for each item. Your listing appears in the WorldofGood.com and eBay categories you choose and in search results on both marketplaces.

WorldofGood.com: Choose the category that best describes the item you're selling from our category list.

eBay: Based on your item title, eBay suggests some categories for you to choose from. You can browse the entire list of eBay categories from the selling tool if you want to select a different one. Get details on selecting your eBay categories.

Pictures highlight, illustrate, and enhance your listing. Add pictures of your items to your listings so buyers can see what you’re offering. High quality, evenly lit pictures can help sell your item. Take close, clear pictures of your items from several angles to show buyers all of the item’s details and features. The first picture in your listing is free and is required.

Photo Best Practices 

1. Use proper, thorough lighting.  
2. Use a background that contrasts with the item. A plain, colored fabric backdrop makes your item stand out.
3. Avoid background clutter – it can be distracting or confusing as to what’s for sale.  
4. Set the camera to a medium resolution (for example 1024x768 pixels) for excellent quality, faster upload time, and easier editing. 
5. Photograph items at close range and at an angle and include scale where appropriate.  
6. Multiple photos enable buyers to see as much detail as possible. (Fees may apply.)  
7. Photos should be big enough to show details and fill the whole frame when appropriate, and you should document any flaws or damage to the item with a photo.
8. The quantity shown in your photo must be the quantity buyers will get. For example, if you're selling a set of three vases as a single item, show all three. But if you're listing a vase that's available in several colors, you'll need to create a separate listing for each color. Learn more about eBay's policy for items significantly not as described.

Note: eBay listing upgrades for pictures are not available on WorldofGood.com.
Get tips for making your pictures stand out.

There are several ways for you to provide the special kind of details about your items that WorldofGood.com buyers are looking for – from your Trust Provider affiliations to the region where the item’s producer is located.

Trust Provider affiliation

Your Trust Provider affiliations send a message of credibility to WorldofGood.com buyers. Buyers look at the Trustology section of your listings and in our Trust Provider Directory to find organizations whose missions match their own personal concerns. Be sure to include your Trust Provider affiliations in your listings so buyers know that they can trust your listing.

Goodprint

Clearly show WorldofGood.com buyers how your listed item makes the planet a better place. Choose no more than five statements that apply directly to your listing from our list of People Positive, Eco Positive, and Animal Friendly Goodprint statements. Learn more about the Goodprint statements.

Producer details

Emotionally connect with buyers by telling the story of the person or group that made the product they’re viewing. Bringing "the human touch" to your listing can engage your buyers and improve your sales.

Connect producers and buyers in the following ways:

• Producer Photo - Display a photo of the individual or group who produced your item. You'll need to provide a website address (URL) where the photo is housed.
• Producer Information - Tell WorldofGood.com buyers about the person or group who made the product and how their work is making a difference in the lives of their family and their community.
• Producer Location – Buyers are often searching for items from a particular geographic location.

Short (Abbreviated) Description

This appears only on WorldofGood.com and is used as the default description that WorldofGood.com buyers will see on the item page. Tell buyers the important details about the product you are selling. See the Detail Description section for more tips on writing this description.

Detail Description

This description appears in the eBay version of your listing. WorldofGood.com buyers also can see it when they click the See full description link. You can adjust styles and formatting just as in any eBay listing.

Tell the full story of your item and its producer

Buyers want to know all they can about the products they buy and are moved by the story behind them. The more you can tell them about your People Positive or Eco Positive product, the item’s producers, and your own business, the more attention you’re likely to get from buyers who are looking for products that align with their own personal values. Provide as many details as you can so buyers can more easily search for your item.

Description Best Practices 

Here are some questions you might want to consider when writing each of your item descriptions: 

• What is the item?
• What material is it made of?
• When was it made?
• What condition is it in?
• What are its dimensions?
• Does the item have any notable features or markings?
• Does it have a special background or history?
• Important for eBay description: Who made it? What country or location is it from?

Telling your story

Many sellers have found that adding a creative, human approach to their descriptions boosts bids and sales. Do consider including the following information: 

• What you especially like about the item.
• Who you think it would appeal to and why.
• An interesting story about the item (for example, traditional techniques used to make it ).
• Ways the item might be used.

When you are finished, spell-check your description for accuracy. Learn more about writing powerful descriptions.

Tip: Buyers who see your listing on eBay do not see your Producer Story, Trustology, Goodprint, or Producer Region. To share your full story with these buyers, we recommend that you repeat this information in your Detail Description.

Item Specifics

Providing additional item details within a category – such as dimensions, weight, size, condition, materials, style, and more – helps buyers find your item. Item Specifics are determined by the eBay category and aren’t available in all categories. Learn more about item specifics.

Price and listing format

WorldofGood.com supports Fixed Price and Store Inventory selling formats. Fixed Price listings appear in regular eBay searches and categories. Store Inventory listings remain active until you cancel them. Learn more about Store Inventory format.

If you’re listing a set of items, or you're offering multiple identical items to multiple buyers through a single listing, provide the number of items.

Donation options

You can designate a charity to receive a portion of your item’s final sale price through eBay Giving Works. If you’re a nonprofit organization selling on WorldofGood.com, you can receive a fee credit if your item sells. Giving Works listings stand out with the eBay Giving Works ribbon , and information about the benefiting organization and the donation percentage is displayed on the item page, instilling buyer confidence and trust. Learn more about eBay Giving Works.

Listing duration

If you have an eBay Store your listing remains active on both WorldofGood.com and eBay until you either sell the item or cancel the listing. You can set your listing to run either 30 days or Good 'Til Cancelled, which renews automatically every 30 days until the item sells or you end the listing. eBay charges an insertion fee every 30-day period. Get details on opening and managing an eBay Store.

If you don’t have an eBay Store, you can set your WorldofGood.com listing to run for 3, 5, 7, or 10 days.

Provide shipping costs

WorldofGood.com requires buyers to make an immediate payment of the total of item cost and shipping cost. Therefore, you need to specify an amount that covers your shipping costs to buyers in the United States and elsewhere in the world (unless you have chosen to sell only to U.S. buyers).

You can decide the cost and which services to use or have WorldofGood.com help you calculate shipping costs.

Visit the eBay Shipping Center to learn about on-time shipping, the different ways of sending your packages to buyers, and much more.

Specify your return policy

eBay research has shown that buyers are more comfortable buying from sellers who offer return policies. Sellers who clearly spell out return policies in their listings have an edge on the competition. Get details on returns.

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Once you have completed all of the steps to create a listing, using the selling tool of your choice you can submit the listing to the marketplace!

Learn more about what you can do to manage and promote your live listings.