Prokritee (Bengali for "Nature") provides managerial, product design and development, and marketing assistance to handicraft groups. Prokritee and its enterprises provide jobs for poor rural women: widows, divorcees or heads-of-households, primarily rural, landless and with little or no income. The organization provides artisan training, and design development based on Bangladesh's cultural heritage. Prokritee promotes artisan self-reliance. Artisans use eco-friendly dyes and natural materials.