Saffy stands for Social Action for Filipino Youth. Saffy Handicrafts is the export arm of SAFRUDI, Social Action Foundation for Rural and Urban Development, which markets products for many small artisan workshops. Saffy was founded to create alternative sources of livelihood for impoverished women and youth in Manila. It expanded to serve communities in need by launching social development programs. Artisans benefit from educational seminars, training, and financial and medical assistance.